BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT MEXICO IS LOOKING FOR AN RGM MANAGER
SENIORITY LEVEL: Mid-Senior Level
FUNCTION: Finance
LOCATION: Monterrey
ROLE POSITIONING AND OBJECTIVES
This role works as a business partner for Finance and Marketing senior leaders in end markets by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective resource allocation decisions are made across the value chain.
We are looking for a passionate individual who is excited by analytics from data to insights to opportunity realization, analytics which generate valuable insights and foresights is a key lever in driving sustainable and efficient business growth and understanding revenue growth / marketing spend effectiveness and how to drive net sales, profit, and market share most efficiently is vital to delivering our overall business objectives.
Reports to: Area RGM Manager
WHAT YOU WILL BE ACCOUNTABLE FOR
- Understand strategies and initiatives that will accelerate revenue growth (RGM), and increase marketing spend effectiveness (MSE) at BAT
- Serve the DRBU as an extension of the Growth Management team with a keen understanding of the business and how to enable sustainable net revenue growth and marketing spend effectiveness.
- Support the development of a robust portfolio strategy and Customer / Consumer Pricing Strategies (price architecture) to reflect the organization’s changing requirements and a dynamic competitive landscape.
- Leverage analytical tools by providing insights and recommendations towards the achievement of RGM commercial plans and supporting execution initiatives.
- Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth and marketing spend effectiveness.
- Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding revenue growth management and marketing spend effectiveness.
- Provide pricing-related insights and perspective related to competitor activities, consumer trends and interactions between categories and across price segments.
- Evaluate the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 4 - 5 years of experience in revenue growth management insights and analytics, business intelligence, pricing, promotion, sales analytics, marketing research, consumer insights and/or category management
- Degree educated ideally with relevant professional qualification (CA / ACCA / CIMA / CPA / MBA)
- Experience in a global FMCG or similar dynamic operating environment.
- Intercultural competencies from international professional experience or personal background.
- Commercially focused with consumer centric
- Experience of actively leveraging platforms like Power BI, Tableau, etc for generating actionable insights and foresights in above mentioned aspects
- Good oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support.
- Experience in analyzing reports and analytics generated by data science and statistical models, and identifying issues, challenges, and opportunities.
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries.
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!