Marketing Intern

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Internship

FUNCTION: Marketing or Trade Marketing

SALARY RANGE: Competitive salary

LOCATION: Madrid

ROLE POSITIONING AND OBJECTIVES

These roles are part of the Marketing /Trade Marketing team and this experience will prepare you to work within a dynamic team and to develop practical skills in an excellent working and multinational environment.

The role in Marketing is responsible for performing market and portfolio analysis, identify untapped consumer opportunities amongst other tasks.

Reports to: Marketing manager

Geographic Scope: Iberia

WHAT YOU WILL BE ACCOUNTABLE THE MARKETING INTERNSHIP

• Performing market and portfolio analysis.
• Identify respective issues / untapped consumer opportunities, and develop responsive actions based on thorough analysis of market data & consumer insight.
• Implement the marketing plan to ensure that marketing objectives are achieved.
• Manage portfolio growth through contact with multiple departments within the company to ensure plans are delivered on time and in full.
• Monitor, analyse and report competitors activities.
• Support new product initiatives to be launched on the market.
• Deliver successful deployment of the brands’ brand plan through different campaigns, touchpoints & engagement mechanics.
• Ensure fluency in the creative development process through constant communication with the different agencies.

WHAT YOU WILL BE ACCOUNTABLE THE TRADE MARKETING INTERNSHIP

• Act as a link between the Field Force and HQs: Aligning needs and looking for solutions to problems.

• Management and control of the resources and needs of the sales force for the correct performance of their tasks.

• Understand the objectives of the sales force to develop the best strategic communication that facilitates their understanding and maximizes their performance.
• Monitoring and analysis of the objective fulfilment, turning them into ad-hoc actions to ensure the performance of the company.

• Advanced use of Microsoft Excel for the analysis and control of Trade Marketing KPIs and subsequent reporting that facilitates strategic decision-making for the business.
• Advanced use of Microsoft Power Point for the design of action and communication plans.
• Communication skills that allow constant communication between the different departments that participate in the commercial strategy.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group.

CAN THIS BE YOUR FUTURE ROLE?

• Do you have a proactive attitude? Are you willing to constantly develop and support the team in the daily activities?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University Degree in Marketing, Business or similar.
• Master’s degree in marketing, digital marketing, MBA or similar would be a plus.
• Previous internship in marketing departments is also valuable.
• Fluent English and Spanish mother tongue.
• High Knowledge of Microsoft office (Excel, PowerPoint, Word).
• Strong analytical skills.
• High effective in planning and organization.
• Acknowledged and proven proactivity and ownership.
• Acknowledged and proven oral and written communication skills.
• Project Management Skills.
• Ability to multitask and influence others.
• Team player and Strong interpersonal skills.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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