Content Supply Chain Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Management

FUNCTION: Marketing – GCE - Content

LOCATION: London

TYPE OF CONTRACT: Permanent

BENEFITS

• Flexibility for working from home (depending on the work requirements)
• UK yearly Incentive Bonus – competitive % based on business results and average annual salary
• Attractive Private Pension Plan - up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
• Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
• Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?  

The role sits within the Content team, as part of the wider Global Consumer Experience team.

The job holder will lead all aspects of the content supply chain and will be accountable for the successful delivery of high quality content for Activation teams from both the how (technology) as well as the who (agency mix). It will regularly look at ways to improve processes to drive additional value and ensure that business case values are realised. This role will work with the DBS team to drive the adoption of our technology platforms, as well as the Capabilities team to assess our content maturity level.

Specifically, the role will be the global owner of the global rollout of the new project management and digital asset management tools in the next 12 months. The project will represent a leap in BAT’s content capabilities that will set the business up for success to meet the demand of NC consumers and beyond, as well as drive Quality Growth to meet our Marketing SLA.

What is the direct impact of this role on the team or organization?

This position will assure that the content supply chain is optimised to deliver maximum value for teams and BAT and that is produced effectively and efficiently. They will make sure that the right agencies are working efficiently across content processes and delivering value for BAT teams.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Being responsible for driving the BAT content supply chain capability roadmap and developing content capabilities to ensure these are future fit
• Alongside DBS, being a key single point of contact in the Adobe Content at Scale programme. Set Adoption key performance indicators and supervise performance
• Ensuring on time and in full delivery of Scale programme and realise the business case value
• Fostering relationships with external agencies - ensuring value from third parties is maximised and that suitable agencies are being used: this includes Beat as well as other specialist agencies to help GCE define the best mix
• Defining content supply chain good practices, and educate teams how to drive efficiency
• Ensuring that content processes are well defined and continually identify improvements to workflow and processes to ensure effective and agile delivery
• Managing the global E2E content supply chain, driving return on investment of each asset produced
• Alongside DBS, as well as agency partners, identifying new optimisation opportunities (i.e. Gen AI) whenever possible and compliant

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Graduate Degree
• Experience in content management and asset management technology
• Deep comprehension of what good content supply chain processes look like
• Strong project management skills
• Deep experience in project management, in particular in the digital marketing field
• Experience defining processes and ways of working
• Experience managing agencies
• Commercial-savvy with an ability to drive value and return on investment from content
• Deep industry expertise in Consumer goods, preferably in combustibles/NC
• Strong understanding of digital marketing channels and the content requirements across these – e.g. Paid Media, Social Media
• Experience developing strong relationships with stakeholders
• Experience with marketing platform & tools such as Adobe Experience Manager (AEM) and Workfront
• Experience with digital asset management platforms
• Strong attention to detail

BENEFICIAL

• Understanding of DCO and personalisation tools
• Understanding of BAT’s NC portfolio, and how to convert Combustible consumers into NC
• Understanding of the BAT Corporate and Marketing Operating Model

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.