Expression of Interest - Consumer Insights Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

JOB TITLE: Consumer Insights Manager

FUNCTION: Marketing

SUB-FUNCTION: Marketing – Insights, Analytics & Foresights

LOCATION: Lahore, Pakistan

DISCLAIMER: We might not have an open role at this moment, but, because our work environment is very dynamic, we would love to hear from you!  We encourage you to apply and the moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.

ROLE POSITIONING AND OBJECTIVES

The Consumer Insights Manager plays a crucial role in assisting the Insights team by implementing consumer, customer, and competitor insights and foresights for Combustibles and New Categories. This role involves efficiently overseeing external research agencies, ensuring adherence to best practices and predefined methodology standards to produce agile, high-value, and actionable insights.

Additionally, the Consumer Insights Manager offers vital assistance in swiftly and effectively mining and analyzing insights using innovative methods to facilitate business decision-making. This aids in scaling our brands and safeguarding the core base of our portfolio.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Bring the consumer perspective to marketing decision making by carrying out analysis and research activities (qualitative & quantitative incl. digital analytics) to provide insights/foresights and recommendations
• Scope and gather context from end market in collaboration with Insights team to develop optimal research/analysis approaches catering to business need for time & cost efficiency
• Identify ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure useful insights are generated to support business needs
• Handle external agencies for the execution of consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard that deliver to initial scope and business objectives
• End-to-end management facilitation of research projects as required (including questionnaire design, programming, execution)
• Analyze & integrate data from multiple researches to provide deep dives which enable understanding of evolving consumer behavior and facilitate in strategic business decisions
• Effectively manage exacting project timelines for a fast-paced business environment
• Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal partners.
• Identify and propose improvement opportunities in current process to improve the effectiveness of the generation of consumer, customer & competitor insights.
• Continuously strive to improve current tools and methodologies to improve analysis of information.

• Drive team synergy and satisfaction, provide feedback for performance improvement and develop the resources into successful leaders
• Ability to connect consumer insight to commercial reality to identify opportunities for driving category growth agenda

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 5 years prior experience within a similar role – Market research / Consumer insights / Brand Management / Category Management
• Experienced in handling and carrying out a range of qualitative and quantitative research
• Advanced understanding of research methodologies and proven analytic skills including ability to synthesize information, identify trends, reduce complexity, and identify key opportunities.
• Project management experience and strong capability of managing and prioritising a number of competing task for different stakeholders
• Fluency in English, accompanied by robust communication abilities
• Competence in effectively communicating, including interactions with senior stakeholders
• Exceptional storytelling skills with the ability to present information in a simple and compelling format that has practical application

BENEFICIAL

• Agile insights techniques and consumer journey mapping experience
• Proficient in both research agency and client-side environments
• Knowledgeable in Power BI and Python

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!