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BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT VIETNAM IS LOOKING FOR A GLOBAL GRADUATE IN MARKETING (BRAND & TRADE)
SENIORITY LEVEL: GLOBAL GRADUATE
FUNCTION: MARKETING (BRAND & TRADE)
LOCATION: HO CHI MINH CITY
ROLE POSITIONING AND OBJECTIVES
British American Tobacco currently has an exciting new opportunity for the Global Graduate Program - Marketing (Brand & Trade), to be based in our Vietnam Office. BAT approach to your early training and career development, through the Global Graduate Program, reflects our recognition that getting the right start is crucial to building a successful career. The Global Graduate Program provides a foundation for your functional, managerial skills and business awareness development.
The role is an 18-month, fast-track development program to a management job for high potential fresh graduates and young professionals! The aim of the program is to raise future leaders of BAT in different functions.
Our Global Graduate Programme helps you to develop outstanding commercial skills - full understanding of the dynamics of the market you are operating in, and how the BAT departments work together to achieve outstanding business results.
WHAT YOU WILL BE ACCOUNTABLE FOR
1) Brand
Working in brands is very dynamic and rewarding. Brand marketing is the head of the organization where brand strategies are shaped, desired products are designed, and compelling marketing campaigns are created to continuously promote our products to targeted consumers. In order to bring strategies and ideas to life, we will need to smartly manage and closely cooperate with all departments from Trade Marketing to Operations as well as our commercial partners in Finance and LEX.
In that sense, working in brands provides opportunities to truly understand the full context of our business, learn how to build successful brand identities & commercially focused brand strategies, and master in managing stakeholders.
2) Trade
Trade is a performance - based career. For anyone with a competitive streak or the desire to be rewarded for their hard work, this is a key motivator and something that will drive a successful career for years.
In Trade, you can work directly with customers to learn about their needs and behaviors that you can use as facts to improve the business. You will be given the opportunity to manage yourself and a big field force team as well as the ability to be trained to understand the practical experience and knowledge about how the business operates and generates profits.
FURTHERMORE, DURING THE PROGRAM, YOU WILL HAVE
- Comprehensive onboarding to BAT Business and the specific Functions within Marketing (i.e Brand, Sales Operations, Route-to-Market, Consumer Activation, etc.)
- A real job assigned in executive level
- World-class leadership training opportunities
- International exposure in developing your people and management skills
- Networking & mentorship with senior leaders and other graduates from all over the world!
ESSENTIAL REQUIREMENTS
- Graduated with Bachelor or Masters from a reputable university with any major
- Graduates with less than 2 years of work experience are encouraged to apply
- Passionate about the marketing & sales function
- Leadership demonstrated through extra-curricular activities
- Globally mobile
- Fluent in English (both written & spoken)
- Vietnam Nationals ONLY
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 55,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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